A tech strategist with over a decade of experience in digital transformation and cloud solutions.
The exciting extended clash that saw the Dodgers overcome the Toronto Blue Jays by one run attracted a aggregate over 50 million viewers across the US, Canadian, and Japanese markets. Major League Baseball stated this marks the most-watched Fall Classic finale since the 1991 contest featuring the Twins and Atlanta Braves.
Last Saturday’s memorable game averaged over 27 million audience members on Fox networks, Fox Deportes and Fox’s streaming platforms. According to Nielsen, it was the second highest-rated broadcast of the week.
It also stands as the top-rated World Series matchup after the 2017 edition final game involving the Los Angeles Dodgers and Astros, which drew 29.07M. This represents a 16% improvement over the last finale between the Nationals and Houston Astros, which attracted 23.19 million viewers.
In the weekly rankings, the sixth game ranked fourth, the fourth game was seventh, the fifth game came in eighth, and the third game landed in thirteenth position.
In the Canadian market, the game recorded 11.6M watchers on Sportsnet and the French-language TVA Sports channel. This was the highest-rated English-language broadcast in the country since the 2010 Vancouver Winter Olympics.
In Japan, where the deciding game began at 9 PM local time, it drew 12 million viewers. This followed last Friday’s Game 6 – where Fall Classic Most Valuable Player Yoshinobu Yamamoto gave up one run in six frames – averaged over 13 million spectators, making it the highest-rated Fall Classic matchup on a sole broadcaster in Japan.
The entire seven-match World Series averaged over 15.7 million viewers on Fox, a two percent increase from the previous year’s Dodgers-Yankees matchup. This marks the first time after 2015 and 2016 that the World Series has recorded audience growth for two consecutive seasons.
Counting the opening game telecast on Univision, the total American viewership reached over 16 million. The overall Fall Classic viewership in Japan was 9.7M and 8.1M in the Canadian market.
The full MLB Postseason on Fox and its sister channels recorded 8.09 million watchers, an 8% rise compared to last year and the network’s best postseason ratings after 2017.
MLB stated that the World Series was broadcast in over 200 countries and territories by 44 broadcasting partners in 16 various tongues.
A tech strategist with over a decade of experience in digital transformation and cloud solutions.